Privacy Policy – 誠品行旅

Eslite Hotel Online Service Terms and Conditions and Personal Data Collection and Consent Provisions

Dear Valued Guest, thank you very much for using the online services of Eslite Hotel Co., Ltd. (hereinafter referred to as the “Company”). The Company will provide you with convenient online reservation and other online services in accordance with the following Service Terms and Personal Data Collection and Consent Provisions (hereinafter collectively referred to as the “Terms”). To protect your rights, please be sure to read these Terms carefully. Upon registering as an online member of the Company or beginning to use the Services, you will be deemed to have read, understood, and agreed to accept these Terms and the related provisions of this Website, as well as to have confirmed and agreed to the Personal Data Protection Notice and Consent Provisions. If you do not agree to all or any part of these Terms, please do not register and immediately stop using the Services. The specific provisions of these Terms are as follows:

Personal Data Collection and Consent Provisions

(I) Before using the Services, you must provide accurate personal information and complete registration in order to use the reservation services of this Website and participate in related activities. If there are any changes to your personal information, please be sure to update them promptly to protect your rights. If a member fails to correctly update personal information and therefore does not receive information such as membership benefits, promotional offers, event details, or updates to the Website’s Terms of Use sent by the Company, or notices regarding the modification or termination of membership benefits, promotional offers, or event details, the member agrees that, in such circumstances, the member shall be deemed to have received such information or notices.

(II) Within Taiwan or other regions necessary for achieving the purposes of collection, the Company collects personal data through various means from different sections of the Website and uses such data during the Company’s period of operation. Please read the following statement (hereinafter referred to as the “Statement”) carefully. If you are unwilling to provide personal data or do not agree to this Statement, please immediately stop using the services of this Website. If you provide personal data to the Company or use this Website, you will be deemed to have agreed to this Statement.

Membership Registration:

When you register as a member of this Website, the Website will ask you to provide your personal information, including your name, ID/Passport number, date of birth, nationality, email address, address, phone number, account, password, and credit card information, in order to fulfill the Company’s reservation requirements, process your personal orders, and provide more user-friendly online services. Please keep your online password and personal information strictly confidential. Do not provide any personal information, especially your online password, to anyone in order to protect the security of your data.

Cookie Tracking, Analysis, and Advertising Services:

To provide a better experience and service, this Website uses cookie analysis. We also use tracking technologies such as pixel tags and cookies from third-party partners (hereinafter referred to as “cookie tracking and analysis”) to deliver advertising services tailored to you. By using this Website, you are deemed to have agreed to the Website’s use of cookie tracking and analysis. For the overall evaluation of webpage traffic and the paths through which users access this Website, we retain the relevant records automatically generated by the server during your browsing, including the IP address of your device, the time of use, the browser used, and records of browsing and clicks.

Others:

If you contact the Company by letter or provide feedback through the online suggestion system, the Company may retain your communication records.

Special Notes:

The personal data of users protected under this Statement does not include users’ “general information.”
Personal data you provide that is erroneous or inaccurate will also not be protected under this Statement.
If the personal data you provide is duplicated, incorrect, false, intentionally misuses another person’s name, infringes upon another’s right to a name, exclusive rights to a company name, trademark rights, or other intellectual property rights, violates public order or good morals, government laws and regulations, or undermines the Company’s service objectives, the Company may refuse registration and shall have the right to immediately suspend or terminate the member’s account, revoke membership, and refuse to provide the Services. The member shall not make any claims against the Company and shall bear full legal responsibility independently.
Personal Data Protection Statement: The information you provide will be protected in accordance with the relevant provisions of the Personal Data Protection Act.

Your Obligations and Responsibilities

(I) If you are under the age of eighteen or are otherwise legally not fully capable of civil conduct, your legal representative or guardian must accompany you in reading these Terms in order to complete registration, make reservations, or use the Services of this Website. By continuing to use this Website, the Company presumes that your legal representative or guardian has read and agreed to these Terms.

(II) You are solely responsible for ensuring the confidentiality and security of your member account and password. You shall bear full legal responsibility for all actions taken using your member account and password, and you agree to comply with the following provisions:

If your account or password is fraudulently used or stolen, or if any other security issue arises, please immediately notify the Company (Tel: (02)6626-2828) or contact the Company through this Website.
Please be reminded that you should not disclose or provide your account, password, or other related information to any third party, or allow any third party to become aware of or use it. Except in cases of fraudulent use or theft, all actions taken using a member account and password to access the Company’s Website or use the Services—including but not limited to searching, retrieving, viewing, modifying personal information, participating in activities, obtaining related consumer information, and purchasing goods or services—shall be deemed to be actions of the member personally. No person, including members, may use another person’s account or password to access the Services. In case of a violation resulting in the commission of a crime or infringement of others’ rights, you shall bear full legal responsibility.
Your account, password, and membership benefits are for your personal use and enjoyment only. They may not be transferred, lent, shared, or made available to others in any way.

(III) You shall not use the Services for any unlawful purpose or in any unlawful manner, and you shall comply with the relevant laws and regulations of the Republic of China as well as applicable international norms. If you use the Services outside the territory of the Republic of China, you must also comply with the laws and regulations of the local country or region. You may not use the Services to engage in conduct that infringes upon the rights of others, including but not limited to the following:

Disseminating or transmitting any text, images, or files in any form that are defamatory, insulting, threatening, offensive, indecent, obscene, false, in violation of public order or good morals, or otherwise unlawful.
Infringing upon reputation, privacy, trade secrets, trademark rights, copyrights, patent rights, other intellectual property rights, or any other rights of others.
Violating confidentiality obligations imposed by law or contract.
Using the Services under another person’s name without authorization.
Transmitting or spreading computer viruses.
Sending unsolicited advertising emails.
Other conduct that the Company has legitimate grounds to deem inappropriate.

(IV) If you use the Services to engage in conduct that infringes upon the rights of others, criminal activities, or any unlawful acts, you shall bear full legal responsibility. The Company will immediately revoke your membership, permanently prohibit your use of the Services, and claim compensation from you for all damages suffered by the Company, including but not limited to loss of goodwill, court costs, and attorney fees.

III. Amendments to the Terms

You agree that the Company may, at any time, adjust, amend, modify, or terminate the Services and these Terms, which shall take effect upon being announced on the Company’s Website without further notification to individuals.

Online Transaction Guidelines

(I) Once you complete the online reservation process, the reservation will be finalized, and the Company will automatically send you a confirmation email for your records.

(II) If any personal information retained by the member (such as address or phone number) changes after placing an order, the member shall immediately update it online. Except for cancellations made in accordance with the Company’s terms and conditions for cancellations, the member may not use such changes in information as a reason to deny the order or refuse payment.

(III) For any disputes arising from online transactions conducted through the Services, the electronic transaction records in the Company’s computer system shall prevail. If you discover any inaccuracies in the transaction data, please immediately notify the Company (Tel: (02)6626-2828) or contact the Company through this Website for assistance.

Reservation and Cancellation Terms

The terms and conditions for reservations and cancellations shall be specified on the Company’s Website. By making a reservation, you are deemed to have carefully read and agreed to those terms and conditions.

Newsletter Delivery

Members agree that the Company may periodically send newsletters or product information (EDM) to the email address registered by the member. However, if a member, upon receiving such messages, indicates refusal to accept marketing, the Company will cease sending further marketing messages.

VII. Interruption or Suspension of Online Services

If the Company’s computer or information system experiences an abnormal condition, the Company has the right to suspend the Services until the condition is resolved.

VIII. Protection of Intellectual Property Rights

The software or programs used by the Company, as well as all content on the Website—including but not limited to works, images, files, information, data, website structure, webpage layout, and webpage design—is the intellectual property of the Company or are used with the consent and authorization of the rights holders. No person, including the member, may use such intellectual property in any manner without the prior written consent and authorization of the Company or the rights holder. In case of violation, the Company will immediately revoke the membership, permanently prohibit the use of the Services, and claim compensation for all damages incurred, including but not limited to loss of goodwill, court costs, and attorney’s fees.

Governing Law and Jurisdiction

The interpretation and application of these Terms, as well as all actions and online transactions arising from the use of the Services, shall be governed by the laws of the Republic of China (Taiwan). In the event of any dispute arising from the Services that leads to litigation, the Taiwan Taipei District Court shall have jurisdiction as the court of first instance.

Members’ Rights to Access and Delete Personal Data:

(I) You may exercise the following rights through the Company (Tel: (02) 6626-2888) or by contacting the Company via this Website. Unless otherwise provided by the Personal Data Protection Act, the Company will not refuse your request:

Inquire about or request access to your personal data.
Request a copy of your personal data.
Supplement or correct your personal data.
Request cessation of the collection, processing, use, or international transfer of your personal data.
Request deletion of your personal data.
Refuse to accept marketing communications.

(II) You agree that electronic documents may serve as the means of providing written consent under the Personal Data Protection Act. If you do not agree to provide personal data, or if you request the deletion or cessation of the collection, processing, use, or international transfer of your personal data, you understand that the Company may be unable to conduct qualification reviews, related processing operations, or provide you with complete online services. We kindly ask for your understanding.